The programming at The Guild Theater has changed a lot over the years. At the start of the theater, when it was the Tayler Street theater, the programming was mainly live theater performances.

The Sunset Drive-In Theater went through shocking adversity and changes within its first 6 years. Just in the first year, a large storm hit, which took out the whole center of the sign; the 9 ½ by 16 foot chuck was completely blown out and was estimated to be around 2,000 dollars in damages.

Cinemagic functions as a independent, local theater, and can therefore program whatever the owners can source and want to show. The theater has always shown more indie, art house or international films, rather than blockbusters.

One of the most unique features of the Hollywood Theatre was its mild yet creative architecture design. The theatre was inspired by several architectural styles that were combined during its construction. One notable feature was the inclusion of apartments above or alongside the theatre space, which was a common architectural practice during that time period. The building itself reflected string Spanish architecture influences a style that was very popular in the cinema industry at that time.

One of the cool unique feature of the Hollywood theatre was the fact that it had a mild used design, for example it had multiple inspirations that were put in the theatre in order to be built, talking about the composition of the theatre this also had apartments above or alongside the theatre space, this was something common for the architecture back in that specific time.

Four days before the Salem Drive-In Theatre opened for business in 1948, an article was published in Salem’s Capital Journal announcing its opening night plans but also detailing the theatre in full.