Locations

Where theaters and venues are located within communities

Announcement of Permanent Changes in Price at The Castle Theater Eugene Oregon, 1923

In this piece of media, we see a local advertisement for the permanent change in price for the Castle Theater in Eugene Oregon. In the ad, we can read how in 1923, the Castle Theater put in place a flat price for matinee and evening shows at the theater, as well as the select features currently showing at the theaters such as "Kick In", James Oliver Curwood's "Jan of the Big Snows", and upcoming "The Voice from a Minaret". As we can see in the poster, the Castle Theater in Eugene Oregon would be showing one primary show every day, extra showings of the leaving film early in the week, and premiering a new special the rest of the week, leaving Sunday open. Using the U.S. Bureau of Labor Statistic's CPI inflation calculator, we can estimate that the price range of this theater of around $5 for the evening shows and $3.50 for matinee shows. For price range at that time, Castle Theater was aimed more at the middle class or upper working class as their main audience, where disenfranchised people would often go see nickelodeons as cheaper solutions, however, the matinee option does offer a more economical price for families looking to have a fun time at a lower price. The price range for this theater makes sense for the time since Eugene was a popular, growing city at the time and had a relatively good location for a theater. With the price range of the theater, I would assume that during this time period there was a sufficient middle to upper class families to have a one of these kinds of theaters and have it become a sustainable business in the area. Oregon Daily Emerald. (Eugene, Or.) 1920-2012, February 02, 1923, Page 4, Image 4 « Historic Oregon Newspapers. https://oregonnews.uoregon.edu/lccn/2004260239/1923-02-02/ed-1/seq-4/. Accessed 14 Apr. 2022.

The Majestic Theater and the Development of Ontario, OR

I began my research by using the Historic Oregon Newspaper database with the keywords "majestic" and "theater" in the location of Ontario, Oregon in order to find results limited to theaters with this title, but was met with only few results. I refined the search by changing the spelling of "theater" to "theatre," and found that this was a successful refinement as my search yielded over 100 results instead of only 4 results from my previous search.

Blog Post #1

The Star Theater was located in Roseburg and was in operation for a little over two years from 1908-to 1910.  The first image is from The Evening News and was published in 1910, it contains an article about the buying of a vacant lot that was adjacent to the star theater among other establishments like offices and grocery stores.  The business that bought the vacant lot paid $25,000 for that portion and in today's money that is $756,000.  This image seemed to be in the interest of the person who bought the vacant bought and their theater name was mentioned as almost “free press”.

The (Re)Discovery of the Craterian Theatre and the Rialto Theatre

In my research so far for the Oregon Theater Project, I have run into several struggles and triumphs. After we were introduced to the Sanborn Fire Insurance Maps, I found myself beginning an exhaustive, online scavenger hunt. The Sanborn Maps website itself presents numerous challenges in that the website is not very user friendly. For instance, the window in which the map is featured only presents the map in a small square box and provides and zoom-in feature that only zooms in so far that the feature seems almost useless.

Promotional Strategies through Christmas Shopping and Women Bonding

Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.

Columbia Theater - For the People

Precautions and Prestige

Unfortunately the movie business was not always the safest or the most secure by any means in the early days of exhibition. Portland was by no means an exception to this trend and as time went on, it didn't take long for entrepreneurs to take preventative measures.