Locations

Where theaters and venues are located within communities

Promotional Strategies through Christmas Shopping and Women Bonding

Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star Theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.

Heppner, Oregon

Heppner, Oregon is home to its very own Star Theatre, which was known as being one of the only theatres to show moving pictures in Heppner Oregon during the early 1900's as well as being a popular public space for other forms of performance art. Heppner's Star Theatre was owned and operated by B.G. Sigsbee and the program usually showed local short films and/or feature length films. The films showed at the theatre ranged in genres, including comedies, drama, war, etc.

Star Theater

Star Theater Entrance, 1972 (Oregon Encyclopedia)
Figure 1.1- Star Theater, ext, 1972 (The Oregon Encyclopedia)

The Star Theater (Shown in Figure 1.1) in downtown Portland first opened it’s doors on June 20th of 1904. (Star Theater) Morton S.

Portland's Odeon Theatre

The Odeon Theatre in Portland, Oregon took the place of the previously known as The National Theatre and is located on Seventh Street, near Washington. (1) The first newspaper ad promoting the switch from The National to The Odeon was printed in May 1910, this ad marked the earliest known date of programs under the theatre's new title The Odeon. Portland's Odeon Theatre actually shared a name and exhibition history with other Odeon Theatre's nationwide, for example St. Louis or Cincinnati, the latter notably suffered over $200,000 in damage in the fall of 1904.

Tivoli Theatre - Portland, Oregon

As I was doing research on the Tivoli theater, I found that it was located on the Eastside of Portland.

New Grand Theatre

The New Grand Theatre, which was established around 1912 was successful for the course of it's running in the downtown area of Portland. It was located opposite of another successful theatre, the columbia theatre, on Sixth street between Washington and Stark. It featured live entertainment as well as musical performances. Eventually it played various silent film screenings involving many different types of films. As The Oregon Daily Journal article talks about, This was due in part to Julius Sax obtaining a five year lease for the theatre and changing it into a moving picture theatre.