Where theaters and venues are located within communities

The (Re)Discovery of the Craterian Theatre and the Rialto Theatre

In my research so far for the Oregon Theater Project, I have run into several struggles and triumphs. After we were introduced to the Sanborn Fire Insurance Maps, I found myself beginning an exhaustive, online scavenger hunt. The Sanborn Maps website itself presents numerous challenges in that the website is not very user friendly. For instance, the window in which the map is featured only presents the map in a small square box and provides and zoom-in feature that only zooms in so far that the feature seems almost useless.

Promotional Strategies through Christmas Shopping and Women Bonding

Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.

Columbia Theater - For the People

Precautions and Prestige

Unfortunately the movie business was not always the safest or the most secure by any means in the early days of exhibition. Portland was by no means an exception to this trend and as time went on, it didn't take long for entrepreneurs to take preventative measures.