The Globe theater which first opened in in 1912 is a long lasting theater that has seen many renovations, taken on different names and has had it fair share of motion pictures. In the early years of the Globe theater there where a lot of financial issues as owning such a large piece of property at the time was expensive. The first few years of showings would end up costing the locals a whopping ten cents for adults and five cents for children. The showings that would occur would be a mix between comedy, drama and then a live performance from either bands or singers. From 1912 to 1918 there where a few important renovations that happened at the Globe theater. during these renovations the name changed from the Globe Theater to the Oregon Theater. Looking at the renovations that occurred the first happened in 1915 where there was a lobby that was added as well as the floor being dropped to add an angle towards the stage and screen. The second round of renovations happened in 1918 where most theaters where unable to maintain rent due to the flu outbreak that happened during the early 1900s. George B. Guthrie took this time as an opportunity to expand and beautify the theater as a whole. Originally the Globe opened up with 542 seats but after this renovation and the name change there was a total of 700 seats. in conclusion the theater ended up having "rich colored ceilings" and "scenic alcoves on the stage" in order to provide the best experience ever.
Though the Globe Theater focused on motion pictures, there where also live performances in the earlier years. For example in an advertisement in 1912 there was a live performance by Ralph Raymond a singer, but this was an event that happened at the end of the week in the later evenings. The live performances tended to be in the later evenings as the theater needed to get through their showings such as "The Voice of Warning" or "When Wealth Tormets."
When looking at the promotional tactics that where being used during the early 1920s, the Newspaper was a big hit as not only did everyone wake up have a cup of coffee and read the local paper but it was an easy and cheap way to get your advertisement in-front of many eyes. The biggest think to focus on was, getting the theaters name in the biggest and boldest font possible in a big enough newspaper square so that when reader was flipping through, their eyes would gravitate. Not only that but the Globe did a great job of promoting local and popular artist in order to expand their audience. It is said in an article below that the Globe was one of the last standing theaters after many years of financial issues and that comes down to the ability to advertise the things that are important to the local population. The Globe not only advertised the showings that where happening but they also brought in advertisements of renovations and these are the things that the audience wants to read about.
