The Heilig theater opened in September 1925 in the space formerly occupied by the Grand theater. Northwest theater entrepreneur Calvin Heilig took over ownership from the previous owner and placed Archie Holt, of the Pine Tree theater, as manager. After remodeling, the theater had 850 seats (1).
Within less than a year, however, George Guthrie resumed ownership of the theater. Guthrie also owned the Elsinore at that time.
While in operation the Heilig theater mainly featured vaudeville, films, live music, and theater performances. The newspaper advertisements packed a lot of information about the program, ticket prices, and special promotions. The ad at right provides a list of different ticket prices, but doesn't specify why they are different. The ad below promotes a program appealing to children, with an afternoon screening "commencing immediately after school" and special lower prices for "kiddies."