After renting the Kyle Theater in April of 1915, B. H. Haak, with experience in the business, was eager to convert the building into a motion picture theater under the name “The Princess” mid month, Though the name never quite stuck and was instead replaced by the "Princess Theater".3 Shortly after, on May 12th, 1915, the Princess Theater had its first advertisement placed in the brevities section of The Siuslaw Pilot, establishing that they had showings four times a week. With this short and sweet form of advertising, the Princess Theater began its journey by featuring The Count of Monte Cristo.1
The Princess Theater was centrally located in the town of Florence on 13 Main Street, where the building remained, showing motion pictures, until at least October of 1930.5 The last known evidence that the motion picture theater remained under the name, the Princess Theater is a postcard dated September 13th, 1923, showing the building in its ever prevalent location on Main Street.2
The Princess Theater not only served as a motion picture theater, but as a staple in the Florence Community. Local talent was able to use the theater as a place to perform and connect. On August 14th, 1915, “The Elopement of Ellen” was put on as a fundraiser where all proceeds were donated to the Florence Public Library.4 In addition to providing a place for locals to give back to the community, the Princess Theater also contributed as the location for the Florence High School commencement exercise.6 During its operation, the Princess Theater was an active location of enjoyment and community building in the city of Florence, Oregon.
