Promotional Strategies through Christmas Shopping and Women Bonding
Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.