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Anonymous (not verified)
Feb
15
2020

Promotional Strategies through Christmas Shopping and Women Bonding

Anonymous (not verified)
15 Feb 2020

Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.

Anonymous (not verified)
Feb
15
2020

Good Pictures coming to Independence

Anonymous (not verified)
15 Feb 2020

In the small town of Independence, Oregon, The Star Theater provided entertainment to the population.

Anonymous (not verified)
Feb
15
2020

Film Ban Expresses Racial Censorship in 1945

Anonymous (not verified)
15 Feb 2020

The esteemed Paramount Theater (also known as the Arlene Schnitzer Concert Hall) located on Broadway in Portland, Oregon, was banned from showing the controversial film “Imitation of Life”. The film, starring Louise Beavers and Fredi Washington told a story of a daughter in the film who supports the negro population by creating friendships and bonds in the negro community. The film expressed the cause of controversy in the white community.

Anonymous (not verified)
Feb
15
2020

Union Dispute Leads to Picketing, Stink Bombs, and Court Cases

Anonymous (not verified)
15 Feb 2020

The Moreland Theater, among others, was involved in a dispute against the Portland motion picture machine operator’s protective union. This was a major battle for better working conditions that began with the union demanding that there be two projection operators, instead of just one, and an increase in pay.

Anonymous (not verified)
Feb
15
2020

Portland Theaters & the Community

Anonymous (not verified)
15 Feb 2020

It seems that quite a bit of Portland theaters during the early 20th century would organize charity programs or host public leisure events to become friendly with the community, and further research proves that a similar kind of behavior exists among the popular theater chains of today.

Anonymous (not verified)
Feb
15
2020

Welcoming Windus & the Wurlitzer to the Blue Mouse Theater

Anonymous (not verified)
15 Feb 2020

As theater exhibition increased during the 1920s, theater owners went about making changes to their theaters; adding more seats, hiring more help, etc. For John Hamrick, owner of the Portland Blue Mouse theater, installing a new, custom designed Wurlitzer organ was just the trick. According to an article in the Oregonian, Hamrick had the Hope-Jones Wurlitzer organ installed at the local theater in the spring of 1922. As the first of its kind in the city, the new organ, on its own, was sure to stir up some attraction.

Anonymous (not verified)
Feb
15
2020

The Heilig Utilizes New Advertising Strategy for its Theatre

Anonymous (not verified)
15 Feb 2020

The Heilig theater, located in Portland Oregon, was a vibrant and thrilling addition to the Portland theater scene in the 1900s. It was built in 1910 and slowly became a staple for movie patrons in the Portland area. Although the Heilig was well known as a movie theatre, it was also extremely popular for showing comedic operas and vaudeville shows.

Anonymous (not verified)
Feb
15
2020

Nontheatrical Venues Filling the Streets of Portland in the Early 1920s

Anonymous (not verified)
15 Feb 2020

In The Oregon Daily Journa

Anonymous (not verified)
Feb
15
2020

The Raffles of the Grand Theatre

Anonymous (not verified)
15 Feb 2020

           On May 15, 1909, readers of the Oregon Daily Journal were greeted with the front page news of the arrival of the mysterious Mr. Raffles. Also known as Edward F. Girard, this man reportedly baffled “thousands of people in other cities of America” and was now saying that doing the same in Portland would be “easy” (9). Raffles was his name, eluding people was his game, and all Portlanders had to do was identify him to win the promised prize of five hundred dollars (8).

Anonymous (not verified)
Feb
15
2020

Film Censorship: America's Disagreement

Anonymous (not verified)
15 Feb 2020

The early 1900's era of filmmaking was under the firm grasp of the National Board of Censorship, an organization formed to prevent the showings of indecent or suggestive content in movies. This became quite a hot topic among viewers at the time. Some Americans preferred a restriction on what they considered to be inappropriate while others favored a more risqué style. This debate did not go unnoticed in Portland, Oregon and in fact seemed to emphasize the same national issues. Listed below are four separate segments from two Portland Newspapers between years of 1910 and 1922.

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About This Project

What is the Oregon Theater Project?

The Oregon Theater Project provides a historical sketch of movie theaters in Oregon from the beginning of cinema at the end of the 19th century through the "silent era" (1896-1930). The website aims to document the history of moviegoing in Oregon–why people went to the movies, where people watched them, and what people thought about them. Movie theaters were often a vital part of the social and economic life within communities, and movies were available in towns of all sizes throughout Oregon.

Latest Research Posts

Community at the Sunset - Jonathan Down (Blog Post 2)

 One thing has become clear to me while researching the Sunset Drive-in Theater, and…

Jun 8, 2026
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Programming at the Guild theater

The programming at The Guild Theater has changed a lot over the years. At the…

Jun 3, 2026
- 0 comments

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