Orpheum Theater Promotion

During the Early 1900s the printing of advertisements in the local papers is what brought the people around the surrounding towns and cities to certain venues or events. Everyone these days had access to the local papers and how a company advertised was based on the cost to do so and what information  they could fit in a two inch by two in box. Now looking at the Orpheum Theater located in Pendleton Oregon they had a consistent flow of advertisements that would consist of a few specific things. The most important being "what" was being shown in the theater that week but sometimes there were events that the theaters hosted in order to bring in more people. In this specific advertisement, the Orpheum Theater is hosting John's Orchestra during the evenings as a source of revenue that may bring in a different audience rather than motion pictures. This shows that Theaters in order to gain the following needed to stay ahead of the costs of the building where willing to host live action events such as concerts. Now to further break down this advertisement there is the assumption that the reader has seen the previous advertisements for the motion pictures that would be shown that week on top of the special performance of the Orchestra. Another thing that these theaters had to think about when putting out advertisements was what is the competition going to advertise and can we make our advertisement bigger and better than theirs. I have also included another advertisement from another theater on the same page from the Past Time Theater and this just shows that the competition between the theaters comes down to how much they are willing to spend on advertisements. Though the Orpheum Theater has less words in their Advertisement they have utilized a larger space on the Paper with a bigger more robust font so that when the reader flips to this page their eyes go directly to the Orpheum theater rather than the Past Time Theaters advertisement. The small things are what make or break a theater especially with the competition and the cost of owning a theater.