Film Distribution

One of the most unique features of the Hollywood Theatre was its mild yet creative architecture design. The theatre was inspired by several architectural styles that were combined during its construction. One notable feature was the inclusion of apartments above or alongside the theatre space, which was a common architectural practice during that time period. The building itself reflected string Spanish architecture influences a style that was very popular in the cinema industry at that time.

Something that really caught my attention while I was doing the research on this theatre was the fact that they would promote the movies that would play that specific night with a lot of cool posters and advertisers, pictures that you can see down bellow, back in Romania we would advertise things in a different manner, commercial wise, also seeing the advertisers in America caught my attention, my friends also they would sometimes do research on a movie and they would find these cool advertisers and teasers for the movies. 

During the Early 1900s the printing of advertisements in the local papers is what brought the people around the surrounding towns and cities to certain venues or events. Everyone these days had access to the local papers and how a company advertised was based on the cost to do so and what information  they could fit in a two inch by two in box. Now looking at the Orpheum Theater located in Pendleton Oregon they had a consistent flow of advertisements that would consist of a few specific things.

When the Dreamland Theater was first created, like many other theaters at the time, it had to be promoted in the newspaper to attract patrons from all over the town of Albany, Oregon. To gain traction the Dreamland Theater would often gain promotional advertisements in the newspapers telling patrons the price of admission, shows being played, acts offered if any. The promotions would complete this information with the showtimes of the films and the days on which the films would be changed.

Film distribution and licensing agencies play a major role in how films are dispersed and delivered to individual theaters in a specific area. One of the major distribution companies in the Pacific Northwest during the early 1900s was the Amalgamated Film Exchange of Portland and Seattle. This exchange company was one of the only licensed exchanges in the area and additionally owned quite a few theaters under the name of the People's Amusement Company throughout Oregon and Washington.

The Gem Theater

Pathé Pictures was a production and distribution company that played films in theaters across Oregon between 1912 and 1917. Indeed, most of Pathé’s business revolved around circulating their reels from theater to theater and city to city via regional film exchanges.

Edwin F. James was a highly regarded businessman who moved from Seattle, Washington to Portland, Oregon to open the Majestic Theater on June 11, 1911. The theater sat 1,100 people and was the first palace in Portland to show silent feature films and was later the first to add live organ music to silent films viewings.

The Heilig theater, located in Portland Oregon, was a vibrant and thrilling addition to the Portland theater scene in the 1900s. It was built in 1910 and slowly became a staple for movie patrons in the Portland area. Although the Heilig was well known as a movie theatre, it was also extremely popular for showing comedic operas and vaudeville shows.