On Tuesday, October 12, 1909, the Dreamland Theater was under the new management of J.A. Cooper and his brother Ross. In order to establish the theater, make it well known amongst the people again, and also have it live up to its name. The brothers decided to host a large event that would draw people back into the theater and showcase its new found extravagance, while also bringing a piece of Southern California to Salem, Oregon.
The variety of films, shows, and events taking place in theaters
The Oregon theater during its time of operation (1913-1921) was a true hotspot for the people of Pendelton to see a show or a moving picture, of all genres. There is evidence of many different genres from romance to musical. Yet, of all of the advertisements, “Ole The Swede” starring Dave Williams was the one that caught and held my attention.
The Star Theater was located in Roseburg and was in operation for a little over two years from 1908-to 1910. The first image is from The Evening News and was published in 1910, it contains an article about the buying of a vacant lot that was adjacent to the star theater among other establishments like offices and grocery stores. The business that bought the vacant lot paid $25,000 for that portion and in today's money that is $756,000. This image seemed to be in the interest of the person who bought the vacant bought and their theater name was mentioned as almost “free press”.
For my post, I chose an ad promoting a program at the Page Theatre in Medford that was published by the Medford Mail Tribune in 1913. It is an interesting artifact for several reasons: one of which is its design. Rather than putting the date, choosing to just have "TONIGHT" could make the reader feel as though it is an event they don't want to miss out on.
“VAUDEVILLE AND MOVING PICTURE SHOW,” an advertisement in the November 27, 1909 edition of the La Grande Evening Observer describes a mixed-bill of upcoming entertainment to be viewed at the Scenic Theatre in all capital letters to grab readers’ attention. This cross-promotion of live and recorded entertainment is highly intentional.
I chose this article/advertisement on a vaudeville event happening at the Antlers theater in Roseburg, Oregon, because it stood out for me from the rest of the other newspaper ads. The picture of this ad is not only interesting to look at but also a huge segment in the second page of the The News-Review, one of the main newspapers of Roseburg during 1917.
This article appeared in the Corvallis Daily Gazette in June 1909. The article discusses the recent motion picture to arrive in Corvallis, Resurrection. As the article describes the motion picture was adapted from Tolstoi’s novel which the article describes as “melancholy.” Resurrection was a free adaption directed D.W. Griffith and produced by Biograph.