When the Dreamland Theater was first created, like many other theaters at the time, it had to be promoted in the newspaper to attract patrons from all over the town of Albany, Oregon. To gain traction the Dreamland Theater would often gain promotional advertisements in the newspapers telling patrons the price of admission, shows being played, acts offered if any. The promotions would complete this information with the showtimes of the films and the days on which the films would be changed. Most of the promotions for the Dreamland Theater came from the Albany Democrat Newspaper, which happened to be right next to the theater because these two completely different businesses shared a building. This made it especially easy for the Dreamland Theater to promote almost anything from last minute vaudeville acts to any extra films they might want to add onto their schedule. Looking through the issues of the Albany Democrat you can see the almost excessive amount of advertisements there are for the Dreamland Theater as opposed to any other theaters, and there were in fact other theaters that were within a decent proximity. I’m sure the amount of promotions had to do with the proximity of the two businesses, but almost every Albany Democrat Newspaper issue has a Dreamland Theater advertisement from 1908- 1913. The Dreamland Theater was the hub for events in Albany with many of their promotions often hosting grand events including the hosting of Vanity Fair, exclusive release rights to films, movie events with celebrities, and the theater's claims to bring California to Albany. Before the Dreamland theater was the Dreamland theater is was just a regular small theater that few attended and received few profits, after the renovations by J.A Cooper the Dreamland Theater became the theater in Albany often showing five to six films at a time while also showcasing plays, vaudeville acts and musical performances.
Albany, Oregon.
Albany Democrat, 2 Feb. 1912, pp. 27–27.
