Promotional Strategies

The ways theater owners promoted their programs and venues to audiences

Church Trailblazes New Pathé in Film Exhibition

Pathé Pictures was a production and distribution company that played films in theaters across Oregon between 1912 and 1917. Indeed, most of Pathé’s business revolved around circulating their reels from theater to theater and city to city via regional film exchanges.

Good Service Made Outstanding Theatres


In order to attract audiences, theaters in Portland promoted that they not only had good shows, but amazing services and settings in addition to that.

Promotional Strategies through Christmas Shopping and Women Bonding

Christmas time has always been known as the busiest time of year for retail stores and people's schedules. The Star Theater in Astoria, Oregon found their opening night on December 24th, 1906 as a promotional strategy. The theater used the local paper, called The Morning Astorian, to promote their opening by offering a free ticket to women who cut out the ad as long as they had someone with them who bought a ticket to the movie.

Good Pictures coming to Independence

In the small town of Independence, Oregon, The Star Theater provided entertainment to the population.

Welcoming Windus & the Wurlitzer to the Blue Mouse Theater

As theater exhibition increased during the 1920s, theater owners went about making changes to their theaters; adding more seats, hiring more help, etc. For John Hamrick, owner of the Portland Blue Mouse theater, installing a new, custom designed Wurlitzer organ was just the trick. According to an article in the Oregonian, Hamrick had the Hope-Jones Wurlitzer organ installed at the local theater in the spring of 1922. As the first of its kind in the city, the new organ, on its own, was sure to stir up some attraction.

The Raffles of the Grand Theatre

           On May 15th, 1909, readers of the Oregon Daily Journal were greeted with the front page news of the arrival of the mysterious Mr. Raffles. Also known as Edward F. Girard, this man reportedly baffled “thousands of people in other cities of America” and was now saying that doing the same in Portland would be “easy” (9). Raffles was his name, eluding people was his game, and all Portlanders had to do was identify him to win the promised prize of five hundred dollars (8).

Self Aware Theaters

The Star Theater in Downtown Portland, Oregon is very strategic when it comes to promotional strategies. This particular ad takes up most of the space on this page of the Sunday Oregonian.