Promotional Strategies

The ways theater owners promoted their programs and venues to audiences

The Pioneer of Moving Pictures

For Pendleton, Oregon, "the Pastime Theatre is the pioneer moving picture house in the city.” Besides being able to see a moving picture, the place in which you see it has a profound effect on the viewing experience overall. According to Ina Rae Hark, “Many aspects of exhibition sites work subtly to construct he viewing experience…” (Hark 2).

Ye Liberty Theatre in the Weekly Chemawa American

Ye Liberty Theater ad, 1911
Weekly Chemawa American, July 14, 1911.

At left is an advertisement for the program ‘The Best Our Ambition’ at the Ye Liberty Theatre in

The Iron Claw

The Iron Claw ad, 1916
Sunday Oregonian, Mar. 26, 1916, p. 7.

Portland's Liberty Theater and Charles Ray

Liberty theater ad (full page)
Sunday Oregonian, Feb. 26, 1922, p. 3. Historic Oregon Newspapers.

This is an ad Portland's Sunday Oregonian from February 26, 1922.

Live Vaudeville Performances and Film: Linking Past with Future

“VAUDEVILLE AND MOVING PICTURE SHOW,” an advertisement in the November 27, 1909 edition of the La Grande Evening Observer describes a mixed-bill of upcoming entertainment to be viewed at the Scenic Theatre in all capital letters to grab readers’ attention. This cross-promotion of live and recorded entertainment is highly intentional.

The Pastime Theatre – Pendleton, Oregon circa 1916

In the September 21, 1916 edition of the East Oregonian there appears an advertisement for the Pastime Theatre, located in Pendleton, Oregon. The ad is part of a page headed “Pictures and Plays in Pendleton,” although the page itself consists exclusively of advertisements outlining the appeals of various Pendleton theaters and containing no actual information about the pictures showing.