The ways theater owners promoted their programs and venues to audiences
For Pendleton, Oregon, "the Pastime Theatre is the pioneer moving picture house in the city.” Besides being able to see a moving picture, the place in which you see it has a profound effect on the viewing experience overall. According to Ina Rae Hark, “Many aspects of exhibition sites work subtly to construct he viewing experience…” (Hark 2).
Pathe exchange advertises their movie The Iron Claw and the serial that will be published in the Sunday Oregonian above.
This is an ad Portland's Sunday Oregonian from February 26, 1922.
“VAUDEVILLE AND MOVING PICTURE SHOW,” an advertisement in the November 27, 1909 edition of the La Grande Evening Observer describes a mixed-bill of upcoming entertainment to be viewed at the Scenic Theatre in all capital letters to grab readers’ attention. This cross-promotion of live and recorded entertainment is highly intentional.
In the September 21, 1916 edition of the East Oregonian there appears an advertisement for the Pastime Theatre, located in Pendleton, Oregon. The ad is part of a page headed “Pictures and Plays in Pendleton,” although the page itself consists exclusively of advertisements outlining the appeals of various Pendleton theaters and containing no actual information about the pictures showing.
