Promotional Strategies

In this advertisement for “Caberia” in Monmouth, Oregon from the May 19, 1916 issue of the Monmouth Herald, the advertisement found on page 6 makes great exclamations about this film “CABERIA” coming to the town. With exclamations such as “Nothing like it ever before in Monmouth”, “Earth’s Greatest Spectacle”, and “The Wonder and Marvel of the Present Era”, we are able to deduce the true popularity and success that this film had cultivated in the town of Monmouth.

On September 4, 1920, the Capital Journal in Salem, Oregon, posted an ad for the black and white silent film, Everywoman. The ad portrays pictures of all the actors and actresses, including lead actress Violet Heming at the top center, proclaiming the presentation of the film by Jesse L.

On May 24, 1918, an advertisement was placed in the Corvallis Gazette for the upcoming show, The Seven Swans, to be played at the Majestic theater in

I chose this article/advertisement on a vaudeville event happening at the Antlers theater in Roseburg, Oregon, because it stood out for me from the rest of the other newspaper ads. The picture of this ad is not only interesting to look at but also a huge segment in the second page of the The News-Review, one of the main newspapers of Roseburg during 1917.

In these two separate advertisements located next to each other in The Plaindealer’s July 6, 1905 paper, The Roseburg Theater boasts two shows on the same days: Friday and Saturday, July 7 and 8.

In the April 11, 1910 edition of the Medford Mail Tribune, an article was written about the filmmaker H. Riemers and his tour of Oregon. He filmed several scenic views of Oregon, including landmarks such as Table Rock and Sterling Mine as well as local orchards and farmland. Riemers’ future plans were also added, saying that he was going to film Crater Lake and other natural features. The films were said to have cost upwards of $2000, and according to the United States Bureau of Labor Statistics’ CPI inflation calculator today that would be $50,929.

It's not often that one can find the image of the "strong, independent woman" anytime before the 1960s. However, the film industry trade magazine Moving Picture World features a Medford woman in September 1921. The feature emphasizes how much work she does, and the fact that she doesn't need help to do it.

Located in Albany, Oregon, the Globe Theatre was a movie theatre that operated during the early 20th century. A popular attraction, it maintained a prominent presence throughout various issues of the Albany Daily Democrat.