The ways theater owners promoted their programs and venues to audiences
The Empire Theater in Albany was open during the early 1900s and while the population today has reached over fifty-thousand, the city was much smaller back then. The Empire was also not the only theater open in this area at the time, so in order to ensure they would have steady business, this theater was forced to explore alternative promotional strategies. This included many musical performances.
The Gem Theater
I love the catchy phrases and slogans featured on many theater ads from this time period, as if clever wording will be enough to make someone buy a ticket at that theater over another one with more pedestrian advertisements. Here's a sample of some of my favorites:
IF LAUGHING HURTS YOU STAY AWAY (Bell Theatre, Springfield, Oregon, 1916)
The St. Helens Mist was one of the primary newspaper companies in St. Helens in the early 20th century. After scouring articles that were available through the UO library website, I was able to find many instances of documented male managers and owners of theaters in the city of St.
On Tuesday, October 12, 1909, the Dreamland Theater was under the new management of J.A. Cooper and his brother Ross. In order to establish the theater, make it well known amongst the people again, and also have it live up to its name. The brothers decided to host a large event that would draw people back into the theater and showcase its new found extravagance, while also bringing a piece of Southern California to Salem, Oregon.
For Pendleton, Oregon, "the Pastime Theatre is the pioneer moving picture house in the city.” Besides being able to see a moving picture, the place in which you see it has a profound effect on the viewing experience overall. According to Ina Rae Hark, “Many aspects of exhibition sites work subtly to construct he viewing experience…” (Hark 2).
